top menu

Public Land Use Specialists (PLUS)

Public Land Use Specialists (PLUS) was created by Urban Futures to address the growing need of the public sector to effectively work with the private real estate development community to facilitate real property development and redevelopment where needed.

Through our 40 years of experience as municipal consultants, Urban Futures has been providing strategic advisory services to public entities and agencies. Our ability to seamlessly integrate our understanding of local governments to the private sector with a true expertise in real estate analysis and development sets us apart. There is no substitute for knowing the real estate entitlement and development process inside and out.

Our principals have more than six decades of public service and real estate experience and will be personally involved in providing the innovative and cost-effective solutions that you expect. It is our objective to utilize our unique blend of public and private real estate experience to help you maximize the value and the utility of your most important asset – your local community.

PLUS services include:

  • Analyses
  • Highest and Best Use
  • Financial Feasibility
  • Market Analysis
  • Valuation
  • Fiscal Impact

Strategy Development

  • Entitlement Strategy
  • Adaptive Reuse
  • Property Assemblage
  • Disposition
  • Ground Lease
  • Joint Development


  • Master Planning
  • Specific Plans
  • Urban Incentive Plans
  • Land-Use Entitlements
  • Representation


  • Project Management
  • Disposition Management
  • Marketing Real Property
  • Contract Negotiations
  • Developer Selection
  • Development Agreement Negotiation

A great businessman once said, “Many great ideas go unexecuted, and many great executioners are without ideas. One without the other is worthless.” If you need PLUS, we will be there to help you select partners, negotiate contracts, manage the project, and finish the job on time and on budget. We will not be satisfied until your vision has been realized. For more information, contact us today.

Urban Futures, Inc. Corporate Office: 17821 E 17th St, Suite 245 Tustin, CA 92780
Northern California Office: 1470 Maria Lane, Suite 315, Walnut Creek, CA 94596